Digital Transformation and Corporate Competitiveness

Course Description

Digital transformation is the fully integrated digitalisation of business operations, which involves completely reimagining your company’s business model and redesigning your company’s business processes around information and communications technology (ICT), the Internet, and other emerging digital enablers such as artificial intelligence.

All factors critical to the value generation process in a business must typically be redesigned and innovated as part of the digital transformation process. We will contrast and examine various management approaches to boosting corporate competitiveness in this course.
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