This course focuses on alternative strategies companies apply to bond with customers to increase customer demand and specifically in profitable ways for your company. The focus is simultaneously on customer loyalty and business models. Complete this course to have a general understanding of retaining client loyalty during digital transformation.
After completing this course, the learner should be able to
- Acquire a toolkit to help you plan and implement a business model and marketing strategy based on maximising customer loyalty.
- Analyze and contrast the economic principles supporting the market strategy centred on your networks, clients, and products.